Master of Persuasion
Changing a prospect’s heart and mind is difficult and takes unearthing years of indoctrination and community re-enforcement. The only smart way to seek to achieve this to (1) build trust and (2) create a better vision of the future and the ideal person.
Master of underlying issues?
Most political PR campaigns attack the issues straight-on and only confront reactive attitudes. The only way around this is to talk about the common sense intuitions that seem unrelated to politics, but in fact are the beliefs that cause most people to believe one way or the other in political matters.
About David Spady
David Spady is a political consultant and business owner with a passion for using media and messaging to advance the cause of liberty.
In 2008 David Spady founded River Public Affairs Group, a strategic media and political consulting agency, where he combines his extensive experience in the world of politics with his background in media.
Spady has appeared on numerous television news broadcasts including CNN, FOX News, ABC, NBC, CBS and Inside Edition. His editorials have been broadly published in newspapers including the Wall Street Journal and Los Angeles Times. He was honored with a Telly Award for campaign ads.